Everything you need to collect and act on customer feedback
Wafeed is purpose-built for businesses that communicate with customers across any channel — QR, NFC, WhatsApp, email, SMS, in-store, and online.
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Feedback touchpoints
Core- ✓Create touchpoints for QR codes, NFC tags, WhatsApp, email, SMS, Instagram, receipts, and in-store counters
- ✓Assign links to specific staff members, branches, or service types
- ✓Each link tracks its own rating data independently
- ✓Enable or disable any link instantly without losing its history
- ✓Copy link with one click or download as a PNG QR code
- ✓Share on WhatsApp, Instagram DMs, email, SMS, or print on receipts and packaging
Example
After a service interaction: "Thank you for visiting us 💙 Please rate your experience: wafeed.co/r/yourbiz"
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Branded feedback pages
Starter+- ✓Upload your business logo
- ✓Set your primary brand colour
- ✓Write custom thank-you messages in Arabic and English
- ✓Default language: Arabic or English
- ✓Remove the Powered by Wafeed badge on Business plan
- ✓Customers see your brand throughout — not Wafeed
⭐
Google Review redirect
Starter+- ✓Set your Google Business Profile URL once
- ✓Customers who give 4 or 5 stars see an option to leave a Google Review
- ✓Customers who give 1–3 stars see a private apology message instead
- ✓Dashboard tracks how many times customers clicked the Google Review button
- ✓Invite satisfied customers to share their experience — ethically and naturally
- ✓Private negative feedback reaches you first so your team can act before it goes public
Note: Wafeed does not block or filter reviews. We simply invite satisfied customers to share their experience on Google. Negative feedback is captured privately so your team can follow up and resolve issues.
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Staff & branch tracking
Starter+- ✓Create a unique feedback link for each staff member
- ✓Create separate links per branch or location
- ✓Compare average ratings, low-rating counts, and response volumes
- ✓Identify your best-performing team members and branches
- ✓Track changes over time — see if training or changes improve scores
- ✓Supports multi-branch businesses from a single dashboard
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Low rating alerts
Starter+- ✓Receive an email alert immediately when a low rating is submitted
- ✓Configure your alert threshold (e.g. 3 stars and below)
- ✓See the rating, reason, and any comment in the alert email
- ✓Respond to unhappy customers quickly before they share complaints publicly
- ✓Full email delivery log in your dashboard
- ✓Send a test email to confirm delivery at any time
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Admin & plan management
Team+- ✓Admin panel for managing users, businesses, and subscriptions
- ✓Create and manage voucher codes for plan upgrades
- ✓Full audit log of all admin actions
- ✓Manually activate paid plans for individual users
- ✓Suspend or restore user accounts
- ✓View cross-business feedback data
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White-label options
Business- ✓Custom domain: use your own domain for feedback page URLs
- ✓Remove all Wafeed branding from public-facing pages
- ✓Custom SMTP: send notification emails from your own email domain
- ✓Full control over the customer's experience end-to-end
📊
Export & reporting
Team+- ✓CSV export of all feedback submissions with filters
- ✓Export includes ratings, comments, reasons, source, and Google redirect status
- ✓Dashboard overview with submission counts, average ratings, and trends
- ✓Rating distribution by star
- ✓Google Review click tracking
- ✓AI-powered feedback summaries — coming in a future release
Ready to try it?
Start free. Your first feedback touchpoint takes under two minutes to set up.